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Wednesday, March 9, 2011

The shop owner had to sleep in his store!

In Homage to Improv Everywhere: A Few Great Art Hoaxes
1:00 pm Tuesday Mar 8, 2011 by Rozalia Jovanovic
Genpets, a multimedia installation art piece created by Adam Brandejs, features 19 humanoid creatures made of plastic and latex and outfitted with robotic circuitry to simulate slow breathing. While they were at times believed to be “real” and confused for bio-engineered pets, Brandejs claims he never aimed to fool anyone into believing as much; the piece is a commentary on corporate ethics, and more specifically a 1985 ruling by the US Patents and Trademarks Office allowing for the patent of genetically engineered plants, seeds, and plant tissue. That said, when Genpets were exhibited in a Toronto storefront, the shop owner had to sleep in his store because outraged shoppers banged on windows at night wanting to buy or wake the creatures. The installation has also been shown in galleries and museums in North America and Europe.

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