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Friday, October 19, 2012

An atlas of food: a cooperatively-created, crowd-sourced and crowd-funded project of guerrilla cartography and publishing.

An atlas of food: a cooperatively-created, crowd-sourced and crowd-funded project of guerrilla cartography and publishing.
  • Launched: Oct 2, 2012
  • Funding ends: Oct 23, 2012
 We did it - we've reached our funding goal!  Keep reading to the bottom to find our stretch goals and see what more we have planned with your amazing support!
5 months
+ 80 collaborating cartographers and researchers
+ 8 volunteer editors
+ An abundance of volunteer campaign wranglers, academics, designers, and artists
+ You
Food: An Atlas

Food: An Atlas is a collection of over 60 maps (and growing!) cooperatively-created by the guerrilla cartography community, a loose band of people who are passionate about geography or food, or both. The atlas endeavors to map food in its myriad contexts and conditions at all scales of research and geography. Dealing with subjects as varied as global cropland distribution, Los Angeles’s historic agrarian landscape, community supported fisheries in Massachusetts, the redistribution of food surpluses in Italy, and Taco Trucks of East Oakland, its chapters focus on food productionfood distribution,food security and cuisine. Smaller chapters are devoted to conceptual food maps and a kids’ chapter brought to you by the UK’s Geography Collective for the youngest kickstarters to begin their exploration of the world of food.

The atlas fuses traditional cartography, poster art, infographics, and journalistic text blocking to create the map as a narrative device. Maps are a fantastic medium for illuminating complicated issues, and food is an exciting and compelling theme to explore. While food is an incredibly important aspect of all our lives, few of us have a comprehensive understanding of current food systems. By exploring and mapping the world of food we are able to gain a better understanding of the role food plays in our lives and our communities. The caliber of scholarship and artistry invested in these maps is impressive—they are informative and thought provoking, they are beautiful and they give shape to the world of food.
map section: US Croplands
map section: US Croplands
Collaborators on this project include more than 100 people across the globe—80+ volunteer researchers and cartographers who created the maps, the design and production team who compiled the atlas, the editorial panel who critically reviewed the maps, and the kickstarter team who brought this campaign to you—all working in the spirit of collaboration and community knowledge-caching.

In order to cover the cost of rewards and to print, bind, and ship at least 1,000 copies of Food: An Atlas, we need to raise $20,000. But why stop there? The more funding we receive, the more atlases we can produce, and the more atlases we produce, the lower the cost per unit!

Food: An Atlas is a no-profit venture. The collaborators have all given their time freely so that we can produce this atlas at no cost and therefore we are able to give all proceeds from its sale to a food-related organization that is working for food justice somewhere in the world.
Map section: Urban Agriculture Projects in San Francisco
Map section: Urban Agriculture Projects in San Francisco
Through this project, a community has been cultivated around the geography of food. We invite you to join the community, by either funding the project and/or submitting a map.
Today's Backer Map. Report your location and see your green light appear on the next business day!
Today's Backer Map. Report your location and see your green light appear on the next business day!
Funding Rewards
If you love food, love maps, or just love guerrilla, democratic co-creation, fund this project and receive the fruits of all of our collaborative efforts.

Submit a map
We are still accepting maps to be included in Food: An Atlas. Any topic on food can be explored, but we are specifically seeking maps to fill gaps around food workers and farm laborers, fisheries and oceans, and maps focused in South America, Africa and Asia. Maps must be formatted to an 11" square and submitted by October 24 for consideration and to get in the editing queue. Please contact us at foodanatlaskickstarter@gmail.com for submission details.
Map section: Collecting Food Surplus in NE Italy
Map section: Collecting Food Surplus in NE Italy
Food: An Atlas is co-edited by Darin Jensen, Director, CAGE Lab, Department of Geography, UC Berkeley, and Molly Roy, CAGE Alumna and freelance cartographer. We recently worked together as editor and assistant editor on Mission Possible: A Neighborhood Atlas (missionpossiblesf.org) and are excited to work together again on this collaborative and democratic project of guerrilla cartography and publishing.
The core team includes:
Darin Jensen, Co-editor
Molly Roy, Co-editor
Kaitlin Jaffe, Social Media and Production Manager
M.C. Abbott, Kickstarter Wrangler
Emily Busch, Kickstarter Wrangler
Annie Brulé, Kickstarter Wrangler
Elliott Waring, Videographer
Querido Galdo, Cover and book design
Ava Sayaka Rosen, Book artist
Russell Wagner, layout and editiorial panel
Maggi Kelly, editorial panel
Temra Costa, editorial panel
Joshua Jelly-Schapiro, editorial paneL
Cynthia King, editorial panel
Visit us on Facebook!
Map sections: Historic Agrarian Landscape, Backyard Farm Project, Almond Trade, Farmers' Markets Accessibility, Food Resiliency
Map sections: Historic Agrarian Landscape, Backyard Farm Project, Almond Trade, Farmers' Markets Accessibility, Food Resiliency
Stretch Goals!
A dramatic upsurge of funding within the last few days as news of this “renegade atlas” has catapulted through social networks and news outlets, prompts us to stretch our imagination past what we thought possible.
In order to spread Food: An Atlas even more widely, we have created two stretch goals.
Goal #1 + $1500 We want to create a website that would enable direct download of the eBook version of the atlas as well as act as a platform to facilitate further engagement among the guerrilla cartography community that has formed around the geography of food and this project.
Goal #2 + $5000 Beyond the virtual sphere, we also want to get more of the tangible atlas’s out into the world. The next publishing threshold will allow us to print 1500 more copies of the Atlas. That’s a total of 2500 printed Atlases for just $5000 more!  The more we print the less they cost!
Realizing both aspirations lead us to our new SUPER STRETCH GOAL of $26500.
For those of you that have already funded, we are most grateful! Thank you for helping to make Food: An Atlas a reality. Onwards and Upwards!

RISKS AND CHALLENGESLearn about accountability on Kickstarter

As a cooperatively-created, crowd-sourced and crowd-funded project of guerrilla cartography and publishing, Food: An Atlas provides many opportunities as well as risks. We have identified and considered the risks we can see.
Risk: Crowd-sourced content
Because the project is a collaborative effort by volunteers, there is the risk that not every map currently in the editing process will make it into the atlas. For reasons beyond anyone’s control, one or another map may have to be abandoned. This risk is mitigated by the fact that most of the map content is secured and in final editing. Also, there is a large contingent of cartographers standing by to rescue maps and even continue to create new ones over the next few weeks.
Risk: Legitimacy
Because the content is crowd-sourced there is a risk that individual maps won’t hold up to scrutiny. To counter this risk, an editorial panel consisting of professional cartographers, educators, food policy experts and data visualization professionals have assessed the maps and provided the collaborating cartographers with the necessary editorial comments required to reach publishing caliber.
Risk: Delivering the Product
There is a risk that printing and delivery of the atlas will be delayed by circumstances beyond our control. We are having the atlas printed locally in Berkeley, California, and believe that this lessens this risk because we will be in close contact with the printer at every stage of the process. We will also avoid shipping delays as we will accept delivery directly from the printer.
Note: cover art photos from Wikimedia Commons, ask us for details.


    Have a question? If the info above doesn't help, you can ask the project creator directly.
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